Once as a thumbnail, and again when the box is opened. We design every kind of pack, from labels and boxes to pouches, bottles and gift packs, for products sold on marketplaces and quick-commerce apps, with dielines and print-ready files. Order it on its own, or with a new brand.
On Amazon: Packs that hold up in a white-background main image, and arrive looking as good as they did online.
On Nykaa: Beauty packaging that looks as good in a thumbnail as it does on a dressing table.
On Blinkit: A pack that reads as a small tile: brand, variant and size at a glance.
On Swiggy Instamart: Packs people recognise in a single scroll, from their last order.
On Zepto: Bold packs that still read at Zepto’s smallest tile size.
On BigBasket: Pack sizes and variants that are easy to tell apart in the weekly shop.
The thumbnail test
Actual thumbnail size, on a phone
Kadak Masala Chai · masala · 250 g
The thumbnail test
Actual thumbnail size, on a phone
Kadak Masala Chai · masala · 250 g
Online, packaging is first seen at the size of a stamp: in search results, in a quick-commerce tile, in a cart. If the brand, the variant and the size don’t read at that size, the shopper moves on to one that does.
Packed in New DelhiHandle with ambition
Packed in New DelhiHandle with ambition
Yes. Packaging is a project of its own: a label, or a label and a box, for one product or a whole range. You don’t need a new logo or brand deck from us; we work from the brand you already have.
Any kind: labels, boxes and cartons, pouches and sachets, bottles, jars and tins, gift packs and sleeves, and mailer boxes for orders shipped from your own store. If it holds a product, we can design it.
A label is one part of a pack: the printed face of a jar, bottle or tub. Packaging design covers the whole pack: the label, and the box, pouch or carton around it. We design labels on their own, or whole packs.
It has to sell twice. First as a thumbnail, where the brand, the variant and the size must read at a glance; then in the hand, when the box arrives. We design for both.
Yes. We design a master pack and adapt it for every variant and size, so the range looks like one family and each product is still easy to tell apart.
Yes. We create dielines, prepare print-ready files to your printer’s specifications, and can coordinate with your print vendor until the packs are made.
Yes. If the product doesn’t have a logo or brand guidelines yet, we design those first and the pack straight after, so both speak the same language.
BrandingYes. Our photography team shoots packaging too, for main images, galleries and quick-commerce tiles.
Photography
Tell us what you make and where it sells. We’ll tell you what it needs, and what it doesn’t.
