ServicesE-commerce

A+ content,the part of the page that closes the sale.

Below the fold, A+ content turns a listing into a brand: close-ups, comparisons, how-to modules and the reasons to choose you. We plan it, write it, design it and get it approved, on Amazon, Flipkart, JioMart, Myntra, Nykaa and Tata CLiQ.

Amazon SPN Awards: Best Agency for A+ Content, twice

Illustration: A+ content shown with Kadak, the made-up chai from our story.

From our work,every module answers one question.

Real A+ pages we designed, from Premium A+ on Amazon to a product description on Flipkart. Pick one and scroll through it the way a shopper would. As you go, you’ll see the question each module answers.

From the manufacturer

A washing machine beside a woman in a crisp suit: washed, yet wow, even after multiple washes
A shirt compared side by side: clothes last 30% longer with DeepClean than in a conventional washing machine
Power Steam: a first steam cycle cleans tough stains, a second smooths fabrics and removes wrinkles
Aqua Energie: treats hard water for colour protection and better detergent action
Time Saver: up to 45% less wash time for lightly soiled clothes
Auto Tub Clean: after 40 washes, the machine reminds you to clean the tub
Self-diagnosis: an error code on the washing machine’s display
The washing machine with its energy star rating
24x7 service support, shown as a hard hat
Xpert Wash: the app suggests the best wash programme for your clothes
Wi-Fi: run the washing machine from anywhere, with Alexa and Google Assistant

Premium A+ on AmazonThree of its five modules are carousels.

The question each module answers

A+ pages we’ve made for brands like these

Every day,shoppers scroll down looking for a reason to trust you.

Anyone who scrolls past the buy button is interested but not convinced. A wall of text won’t convince them. Clear images, honest comparisons and a brand that feels real will.

So,here’s what’s in the box.

Questions we get asked,answered plainly.

What is Amazon A+ content?

A+ content is the section of an Amazon product page below the main listing, where brands add rich images, comparison charts, feature modules and a brand story. It helps shoppers understand the product and trust the brand, and it’s where many of them decide between you and the listing next door.

Is A+ content the same as EBC or RPD?

Near enough. EBC, or Enhanced Brand Content, is Amazon’s old name for A+ content, and plenty of sellers still search for it that way. RPD, or Rich Product Description, is what Flipkart calls its version. Nykaa, JioMart and Tata CLiQ call theirs A+ content. The idea is the same everywhere: rich, image-led modules below the listing, and we make all of them.

Who can create A+ content on Amazon?

Sellers need to be the brand owner, enrolled in Amazon Brand Registry. Vendors create A+ content through Vendor Central. If you aren’t registered yet, we can help you through Brand Registry first.

What’s the difference between Basic and Premium A+ content?

Basic A+ content uses standard modules for images, text and comparison charts. Premium A+ content adds larger, more interactive modules, such as video, carousels and hotspots, for brands that are eligible. We plan with the modules your account can use.

Does Flipkart have A+ content?

Flipkart’s version is called a Rich Product Description (RPD): image-led modules below the listing. We design and write it to the same standard as Amazon A+ content, adapted to Flipkart’s layouts.

Do you make A+ content for Nykaa, Myntra, JioMart and Tata CLiQ?

Yes. We build A+ content for JioMart, for Tata CLiQ and for Nykaa, including the HTML Nykaa needs for upload, and adapt your existing A+ content for Myntra. One module plan can carry your story across every marketplace you sell on.

How long does A+ content take to go live?

Amazon reviews every A+ submission before publishing it, usually within about a week. If a module is rejected, we fix it and resubmit.

Why work with UGLY on A+ content?

We plan every module from the questions your shoppers ask, write and design it in-house, check it on a phone, and handle approval. Our A+ work has won Best Agency for A+ Content at the Amazon SPN Awards twice.

Until finally,the page answers every question before it’s asked.

Tell us what you make and where it sells. We’ll tell you what it needs, and what it doesn’t.