Cataloguing is your product listing, done properly: the title, bullet points, product description, backend search terms and attributes. They tell search what you sell and tell a shopper why to buy it. We write for both, on Amazon, Flipkart and every shelf you sell on, without keyword stuffing.
On Amazon: Titles, bullet points, product descriptions and backend search terms, written for Amazon search.
On Flipkart: Titles, key features and product descriptions written for Flipkart’s search and filters.
On Meesho: Titles and attributes that match how Meesho shoppers search and filter.
On JioMart: Clear names, quantities and descriptions for JioMart’s catalogue.
On Myntra: Product names, attributes and descriptions that fashion filters rely on.
On Ajio: Listings with the attributes Ajio’s fashion filters rely on.
On Nykaa: Names, attributes and descriptions written for Nykaa’s catalogue.
On Blinkit: Names and attributes that match how people search in a hurry.
On Swiggy Instamart: Short, searchable names with pack size up front.
On Zepto: Names and attributes mapped to the right categories.
On BigBasket: Listings for every pack size, created to BigBasket’s specifications.
On Flipkart Minutes: Content kept consistent with your main Flipkart listings.
On Amazon Now: Names and attributes consistent with your Amazon listings, readable at tile size.
Kadak Masala Chai, Strong Assam CTC Tea with Cardamom, Ginger and Clove, 250 g
₹349
About this item
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Tea, Coffee and More › Tea
Kadak Masala Chai
250 g · Assam CTC with 7 spices
Shows up when people search
Product details
Search reads your listing before any shopper does. If your title and attributes don’t match the words people type, even the best product in the category stays invisible.
Packed in New DelhiHandle with ambition
Packed in New DelhiHandle with ambition
Cataloguing (often spelt cataloging) is getting your products listed properly on a marketplace: the title, bullet points, product description, backend search terms, attributes and images, for every size and variant. It’s the same work sellers call product listing, and it decides whether search can find you.
The title, the bullet points (Amazon shows them under “About this item”), the product description, the backend search terms, and the attributes each marketplace asks for, such as size, colour, material or flavour. We write all of it, for search and for the shopper.
Yes, and for Myntra, Nykaa, JioMart, Ajio, Meesho and the quick-commerce apps. Each has its own rules: Flipkart uses key features where Amazon uses bullet points, and fashion sites lean on the attributes their filters read. We write every listing to its platform.
Listing optimisation means rewriting a product listing’s title, bullet points, description and backend attributes so that marketplace search matches it to the right searches, and so shoppers who find it quickly understand why to buy it.
No. Keyword stuffing makes titles harder to read and can break a platform’s style rules. We research the words people actually search for, use them naturally, and put the rest in backend search terms and attributes.
Hidden keywords you add in your seller account. Shoppers never see them, but search can use them. They’re the place for synonyms, alternative spellings and regional words that don’t fit naturally in your title.
Quick-commerce apps show short names on small tiles, and people search in a hurry. Names need the product, variant and pack size up front, in the words people type, with attributes mapped so you appear in the right category.
Our copywriters and marketplace specialists write for search and for people at the same time, platform by platform. Our cataloguing work won Best Agency for Cataloguing at the Amazon SPN Awards.
Tell us what you make and where it sells. We’ll tell you what it needs, and what it doesn’t.
