ServicesE-commerce

Video,thirty seconds that answer thirty questions.

A good product video does what a good salesperson would: puts the product in your hand, shows how it works and why it’s better. We make every kind of e-commerce video, from demos, explainers and ePromoter videos to model, 3D, UGC and AI videos and video ads, from the script to the final cut, with our own teams in Delhi NCR, Mumbai and Bangalore.

Want every angle and every colour from one model? 3D images and videos

Video production in New Delhi, Gurgaon, Noida, Mumbai and Bangalore.

Amazon SPN Awards: Best Agency for Videos, twice

Illustration: video shown with Kadak, the made-up chai from our story.

Every day,shoppers wonder how it works, and a photo can’t show them.

Some products only make sense in motion: a blender blending, a fabric falling, a lid clicking shut. Video shows what a photo can only describe.

So,here’s what’s in the box.

UGLY · PACKING SLIP

Videofor e-commerce

  1. Listing videos: demos, explainers, ePromoter videos, unboxings, 360° spins and size and fit
  2. Model videos for fashion, and application and swatch videos for beauty
  3. Installation, setup and comparison videos, made to Amazon’s rules on comparisons
  4. Video ads: Amazon Sponsored Brands, Flipkart and other marketplaces, Reels and Shorts
  5. Launch films, sale and festive campaigns, brand films, UGC-style and testimonial videos
  6. Shot live or on location, animated in 2D or 3D, stop-motion, or made with AI from your photos
  7. Subtitles on everything, and a voiceover when the story needs one

Packed in New DelhiHandle with ambition

Every kind of video,made for where it plays.

For your listing

Product demos and how-tos
The product working, step by step, for the listing gallery, A+ pages and your store.
Product explainers
Features and benefits explained with text or a voiceover, shot live or animated.
ePromoter videos (also called presenter videos)
A presenter introduces your product and shows it working, the way a promoter would in a shop.
Videos from product images (also called image-to-video)
The photos you already have, turned into video with motion, zooms and text, or with AI.
Unboxing videos
Everything in the box, from the first cut of the tape.
360° spin videos
The product turning all the way round, so shoppers see every side.
Model videos
A model walks and turns to show the fit, drape and movement of clothes.
Size, fit and scale
The product in a hand or on a body, so shoppers see its real size.
Comparison videos
Your new model against your old one, or the variants in your range. Other brands only in plain facts, never on screen.
Installation and setup
How to install, assemble or set up the product: appliances, furniture, electronics.
Beauty application and swatches
Texture, how it goes on, and shades on real skin.
A+ and brand store videos
Video for Premium A+ pages and your Amazon Store.

For ads, launches and social

Flipkart and marketplace video ads
The same idea, made to each platform’s own specs.
Reels and Shorts
Vertical cuts for Instagram, YouTube and Meta ads.
Launch films and teasers
A new product’s first film, cut for the listing, the store and launch-week ads.
Sale and festive campaigns
Videos for Diwali, Prime Day, Big Billion Days and every big sale.
UGC-style videos
Videos that look as if a customer or creator filmed them on a phone.
Testimonials and reviews
Real customers or experts talking about the product.
Brand films
A longer film about who you are and why you make what you make.
Recipes and use cases
The product in real use: in the kitchen, in a routine, on the go.

How we make them

Live action
Shot on white or on a set in New Delhi, Mumbai or Bangalore.
Lifestyle and on location
Shot in a real setting, at your place or ours.
Motion graphics and 2D animation
Animated text, icons and illustrations.
3D product animation
Exploded views and the parts inside: what a camera can’t show.
AI videos
Videos made from images, AI presenters and AI model videos, when speed matters more than a shoot.
Stop-motion
The product moved frame by frame, for short, playful films.
GIFs and cinemagraphs
Short silent loops, like a still photo with one thing moving.

Enough about Kadak.Here’s the real thing.

Questions we get asked,answered plainly.

What kinds of product videos do you make?

Every kind an e-commerce brand needs. For listings: demos and how-tos, explainers, ePromoter videos, unboxings, 360° spins, size and fit, comparison, installation and setup videos, model videos for fashion and application videos for beauty. For ads and social: Amazon Sponsored Brands and other marketplace video ads, Reels and Shorts, launch films, sale campaigns, brand films, UGC-style and testimonial videos. We shoot them live or on location, animate them in 2D or 3D, or make them with AI.

What is an ePromoter video?

An ePromoter video has a presenter introduce your product on camera and show it working, the way a promoter would in a shop. It answers a shopper’s questions in a friendly, human way, on your listing and in ads. We write the script, cast the presenter and shoot it.

Can you make a video from our product photos?

Yes. We turn the photos you already have into video, with motion, zooms and text, or with AI image-to-video. It’s the quickest way to give a listing a video when there’s no time or budget for a shoot.

Can a video compare our product with a competitor’s?

Only with plain facts. Amazon allows a comparison that names another brand if it’s strictly factual, and never runs the other product down. Showing another brand’s product or logo is where videos get rejected, so our comparison videos compare your own range: your new model against your old one, or the variants you sell.

Do you make 3D product videos?

Yes. 3D animation shows what a camera can’t: exploded views, the parts inside and how a product works. It suits appliances and electronics best.

Do you make UGC videos?

Yes. UGC-style videos look as if a customer or creator filmed them on a phone, which makes them feel honest in ads and on social. We write the script, cast the creator and shoot it.

How long should a product video be?

Short. Listing videos usually work best at 30 to 90 seconds, with the main point in the first few seconds. Ads are shorter still, often 6 to 30 seconds. We cut each video for the place it will play.

How much does a product video cost?

It depends on the kind of video, how long it is, whether it needs a presenter, models or a location, and how many versions you need. Tell us your products and where the videos will run, and we’ll send a quote.

Do you make Amazon ad videos?

Yes. We make Sponsored Brands video ads for Amazon: short, subtitled and built to stop a scroll on search results, along with cuts of the same film for Instagram, YouTube and your listings.

Amazon Ads

Do you produce model videos and product launch videos?

Yes. Model videos show fit, fabric and texture the way a photo can’t, for fashion and beauty brands on Myntra, Ajio, Nykaa and Amazon. Launch videos give a new product its first film, cut for your listing, your store and your launch-week ads.

Do you offer video production in Gurgaon and Noida, or only in Delhi?

All over Delhi NCR. We’re based in Malviya Nagar, New Delhi, and the same production team works in Gurgaon (Gurugram) and Noida, filming at your office or warehouse, or on location when a product needs a real setting. We also have our own teams in Mumbai and Bangalore.

Where can product videos appear on Amazon?

Brand-registered sellers can add videos to product pages, and video can also run in Sponsored Brands video ads, in Premium A+ content and on Amazon Stores.

Why are all your videos subtitled?

Most people scroll with the sound off. Subtitles carry the message on mute, and make the video easier to follow for everyone.

Why work with UGLY on product video?

We handle the whole production ourselves, from the script to the shoot to the final cut, with our own teams in Delhi NCR, Mumbai and Bangalore, and plan every video around the questions shoppers ask before buying. Our videos have won Best Agency for Videos at the Amazon SPN Awards twice.

Until finally,they’ve seen it work before it arrives.

Tell us what you make and where it sells. We’ll tell you what it needs, and what it doesn’t.