A store is the one place on Amazon without competitors in the margins. We design it like a flagship: clear categories, hero products up front, and pages built for the phone first.
On Amazon: Amazon Stores for brand-registered sellers, designed phone-first.
Illustration: brand stores shown with Kadak, the made-up chai from our story.
Every day,shoppers search for your brand and find your competitors too.
Even a search for your name comes back with other brands’ products and ads. A store gives those shoppers somewhere that’s only yours, and gives your ads a better place to send people.
So,here’s what’s in the box.
UGLY · PACKING SLIP
Brand storesfor e-commerce
A wireframe first, built on how your customers shop
Hero banners, category pages and shoppable images
Launch pages for new products, and pages for bestsellers and gift packs
Festive refreshes before every big sale
Your Amazon Brand Story, and new products mapped in as your range grows
An Amazon Store is a free, multi-page shop for your brand inside Amazon, with its own web address. You can show your full range, tell your story, and send shoppers to it from ads, social media and your website.
Who can create an Amazon Store?
Brands enrolled in Amazon Brand Registry can create a Store at no cost. We can help with Brand Registry if you haven’t done it yet.
What makes a good brand store?
A structure based on how your customers shop, hero products up front, category pages that are easy to scan, and pages designed for a phone first. We refresh it for sales, festivals and launches.
Can I send ads to my brand store?
Yes. Sponsored Brands ads can send shoppers to your Store, and the Store has its own link to use on social media, in email and on your website.
Do you make the Amazon Brand Story too?
Yes. The Brand Story is the carousel of brand images near the A+ content on your product pages. We design it alongside your store, so the two tell the same story.