Every product wants to be picked.
We make sure yours is. Strategy, packaging, photography, listings and ads for Amazon, Flipkart, Blinkit, Zepto and every shelf in between.
Once upon a time,there was a really good product.
Small-batch masala chai. Honest spices, a fair price, and five years of somebody’s savings.
Every day,it sat on page seven, next to four thousand lookalikes.
Same white background. Same six photos. Same “premium quality” in the title. Shoppers scrolled right past.
Good products rarely lose on quality.
They lose on being noticed.
One day,it walked into UGLY.
We’re UGLY Creatives, an e-commerce and quick-commerce agency in New Delhi: strategists, designers, photographers, copywriters and people who read marketplace algorithms for fun. We treat every listing like a stage and every product like its star.
More than 1,200 brands later, we still refresh the sales dashboard at 2 a.m.
Why UGLY? Because pretty blends in. Meet the agency
Because of that,it finally looked the part.
Strategy
Find the one thing it does better than anything else on the shelf, and say only that.
Packaging
Design that still reads when it’s the size of a thumbnail.
Photography & video
Sell the texture, not just the shape. Packshot, model and on-location shoots.
A+ content & brand stores
Answer the question before the shopper thinks to ask it.
Before long,it was the first result.
Search is a shelf you rent by the keyword. We write listings the algorithm understands and people believe, then buy the right keywords and stop paying for the wrong ones.
On Amazon India, Amazon Global, Flipkart, Meesho, Myntra, Nykaa, Ajio, JioMart, Tata CLiQ and Shopify.
Next thing it knew,it was reaching doors in ten minutes.
Quick commerce is a different sport. Smaller screens, fewer choices, faster thumbs. We get you listed, make your pack read at 200 pixels, and put it in front of people ordering right now.
On Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, BigBasket and Amazon Now.
Until finally,Currently unavailable.
The two happiest words in e-commerce.
Kadak is made up. Everything below is real.
We’ve told this story for more than 1,200 brands. So far, it adds up to over ₹1,200 crore in revenue for the brands we work with.
Along the way,we picked up five Amazon SPN Awards.
Amazon SPN AwardsBest Agency for A+ ContentWon twice
Amazon SPN AwardsBest Agency for VideosWon twice
Amazon SPN AwardsBest Agency for Cataloguing
As for the people we did it for,they said it best.
“I may have given them a few late nights, but the team always delivered on tight timelines without compromising quality.”
“They grasp platform nuances, brand tonality, and performance objectives extremely well, which significantly reduces iteration time.”
“Ugly Creatives has consistently demonstrated excellent account management, a strong creative instinct, and the ability to deliver fresh, unique designs that truly stand out.”
“The team understood our requirements well and delivered clean, engaging images for our e-commerce listings and RPD pages.”
Some of the brands we work with
- LG
- Voltas
- Godrej
- Daikin
- Bosch
- Amazon
- Whirlpool
- Siemens
- IFB
- Hisense
- V-Guard
- Sharp
- Lifelong
- Cruise
- SR Portables
- First Bud Organics
And ever since,we’ve been writing down what we learn.
Read the journal
Now, about your product.
Tell us what you make and where it sells. We’ll show you how we’d make it the one they pick.