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ServicesYour brand

Branding,a face they’ll know in a crowd.

A logo people remember, and the rules that keep it looking like you everywhere. Whether you sell a product, a service or software, we work out your brand strategy, then design your logo, your brand identity and your brand deck.

Only need packaging? Packaging design

Start a projectWhat’s in the box
Illustration: branding shown with Kadak, the made-up chai from our story.

Every day,you look like everyone else in your field, so nobody remembers the name.

In most fields, companies pick the same colours, the same kind of logo and the same words. Then the website, the app, the business card and the pack are each made by someone different, and nothing adds up to a name anyone remembers.

So,here’s what’s in the box.

UGLY · PACKING SLIP

Brandingfor your brand

  1. Brand strategy: who you’re for, what sets you apart and how you sound
  2. A primary logo and its secondary versions
  3. Colours, typography and a moodboard that make the brand feel like one
  4. Brand guidelines, gathered into a brand deck: your brand book
  5. Business cards, letterheads, brochures and signage to match
  6. In the full brand deck: a sub-mark, a tagline and a first packaging label

Packed in New DelhiHandle with ambition

Shipped to

Questions we get asked,answered plainly.

Do you design logos and brand identities?

Yes. We design logos and their variations, and build a brand identity around them: colours, typography, a moodboard and the guidelines that keep everything consistent, from business cards, letterheads and brochures to your website.

Do you do brand strategy?

Yes. Before any design, we work out who the brand is for, what sets it apart and how it should sound, so the logo and everything after it have something to stand on.

Do you do branding for SaaS or service companies?

Yes. Most of our work is for brands that sell products online, but a logo, a brand identity and brand guidelines work the same way for a SaaS product, a consultancy or any other business. Tell us what you do and where people will meet the brand.

What’s in a brand deck?

A brand deck is our name for a brand book, also called brand guidelines: your logos, colours, type and the rules for using them. Bigger ones add a moodboard, a business card, a letterhead, a tagline and a first packaging label.

Can you design just a logo?

Yes. A logo and its variations can be a project of their own, and the brand deck can follow when you’re ready.

Do you design packaging as well?

Yes, as part of a new brand or on its own.

Packaging design

Every hero needsa supporting cast.

Until finally,people know it’s you, wherever they meet you.

Tell us what you do and where people meet your brand. We’ll tell you what it needs, and what it doesn’t.

Start a projecthello@uglycreatives.com