Amazon Ads,because the top of page one is for rent.
Sponsored Products, Sponsored Brands and Sponsored Display, planned as one campaign and checked every week. We buy the searches that turn into orders, and stop paying for the ones that don’t.
On Amazon: Sponsored Products, Sponsored Brands and Sponsored Display, run as one plan.
Kadak Masala Chai, Strong Assam CTC with Cardamom, Ginger and Clove, 250 g
4.6 (2,318) · ₹349
Premium Masala Tea 250g | Best Quality Chai Patti | Strong Taste
3.9 (412) · ₹199
Masala Chai Tea Powder 250 g, Rich Aroma Premium Blend
4.0 (1,087) · ₹245
Best Masala Tea Leaves 250gm Pack (Pack of 1)
3.7 (96) · ₹180
This week’s keywords
masala chaiRaise bid
strong chaiKeep
chai pattiKeep
green teaPaused: never buys
Illustration: Amazon Ads shown with Kadak, the made-up chai from our story.
Every day,someone types exactly what you sell, and the first thing they see is somebody else’s ad.
On Amazon, the first results for almost any search are sponsored. A new product needs ads to be seen long enough to earn its first reviews, and a good one needs them to keep its place. The whole game is paying only for the searches that buy.
So,here’s what’s in the box.
UGLY · PACKING SLIP
Amazon Adsfor e-commerce
An audit of your ad account before we change anything
Sponsored Products, Sponsored Brands (with video) and Sponsored Display, as one plan
Keyword, product and category targeting, with negatives that stop the waste
Bids and budgets checked every week, and moved to whatever’s selling
Launch pushes, and plans for Prime Day and the Great Indian Festival
Amazon Attribution for your Meta and Google ads, and reports on ACoS, TACoS and sales
Sponsored Products, Sponsored Brands (including video) and Sponsored Display, planned together so each product is advertised on the searches most likely to turn into sales.
Is Amazon Ads the same as Amazon PPC?
Yes, mostly. Amazon Ads is Amazon’s own name for its advertising, and sellers often call it Amazon PPC, or Amazon advertising, because most of it is paid per click. Sponsored Products, Sponsored Brands and Sponsored Display are all part of it.
Do I need Brand Registry to advertise on Amazon?
Not for Sponsored Products, which sellers can run on eligible products without it. Sponsored Brands and Sponsored Display need Amazon Brand Registry. If you aren’t registered yet, we can help you through it first.
What are ACoS and TACoS?
ACoS, or advertising cost of sales, is ad spend divided by the sales those ads brought in. TACoS divides the same spend by all your sales, from ads or not, so it shows whether advertising is growing the whole business or just buying orders you’d have got anyway. We report both every week.
How much should I spend on Amazon ads?
It depends on your category, prices, margins and goal, whether that’s a launch, a sale event or steady growth. We propose a budget after looking at your listings and competitors, then cut whatever isn’t paying back.
Can you take over an ad account someone else set up?
Yes. We start with an audit: what’s spending, what’s selling and what’s wasted. Nothing changes until you’ve seen it.
How do you charge for Amazon ads?
Most brands work with us on a monthly retainer, and some start with a one-off audit of their ad account. Tell us your budget and goals, and we’ll send a proposal.
Do you run Flipkart and quick-commerce ads too?
Yes. We run Flipkart Ads, Meesho Ads and Myntra campaigns, and ads inside Blinkit, Swiggy Instamart and Zepto, in the same plan as your Amazon Ads.
