Amazon Brand Registry in India: How to Get It in 2026

Amazon Brand Registry is how Amazon.in knows a brand is yours. Once you’re enrolled, only you and sellers associated with your brand can create or suggest changes to your product pages through Amazon’s standard listing processes. It also unlocks A+ content for your branded products, a Brand Store and Sponsored Brands.

It’s free. You also don’t have to wait for your trademark to be registered. Amazon.in accepts a pending application with IP India, but approval is still up to Amazon.

Small details are what slow brands down. The name gets typed differently from the trademark, the branding is on a sticker, or the verification code goes to someone who never passes it on.

What it unlocks on Amazon.in

Amazon says you can enrol “whether or not you sell in the Amazon store”. But without a linked Seller Central or Vendor Central account, you can’t use A+ content, Brand Analytics or Brand Stores.

Amazon confirms these for India:

• Basic A+ content and Brand Story, free. Premium A+ is free “during this promotional period”. To qualify, you need a Brand Story on every ASIN and at least five A+ projects approved and published in the past 12 months.
• Brand Stores, free.
• Sponsored Brands and display ads (formerly Sponsored Display).
• Brand Analytics: search terms, market basket, repeat purchase and search query reports.
• Manage Your Experiments: A/B tests on images, titles, bullets and A+ content. It works on high-traffic ASINs only.
• Amazon Vine, for products with fewer than 30 reviews. You need FBA.
• Report a Violation, for listings that infringe your trademark, copyright or patent.
• Project Zero and Transparency, against counterfeits. Both need a registered trademark. In India, Transparency only accepts Amazon-issued codes.

One thing you won’t get on Amazon.in is Brand Referral Bonus. Amazon offers it in other stores, including the US, but it isn’t on the list of India Brand Registry benefits.

What you need before you apply

A trademark, registered or pending. Amazon.in asks for a pending or registered trademark from the government trademark office of a country with an Amazon store. For an Indian brand, that’s IP India. Amazon.in’s trademark guide says that once you’ve filed and have an application number, you may be eligible to apply.

The right person. The trademark owner should enrol. Amazon’s Brand Registry application guide for India does let someone else apply with an authorisation letter or licence agreement from the owner. But it strongly recommends that the owner enrols and then adds others as users.

The right kind of mark. Amazon.in accepts a word mark (your brand name as plain text) or a design mark that contains words, letters or numbers. A logo with no words doesn’t qualify. Amazon checks your trademark text against the brand name on your application, so a word mark for your exact brand name is the most direct match. Talk to a trademark attorney or agent before you file. They can also tell you whether to file your logo.

Permanent branding. Your brand name, or a logo that includes it, must be printed, sewn, laser-etched or engraved on the product or its packaging. Stickers, labels, hang tags and stamps don’t count. For clothing, the application guide asks for a sewn-in label or branding laser-printed inside the garment. Branding on the outside or on a tag isn’t enough.

A name that matches exactly. The name has to match character for character. The application guide says a trademark for “Amazon Echo” won’t be approved as “AmazonEcho” or “Amazon-Echo”. It also asks for the same capitalisation. Use the name exactly as filed, capitals included, everywhere.

Proof. You need:

• At least one real photo of the branded product or pack.
• Supply or manufacturing invoices from the last six months that name your products, with prices hidden.
• Proof of the arrangement, if a third party makes your products.

Filing your trademark with IP India

1. Search existing marks on IP India’s public search.
2. Pick your classes. Cosmetics usually go in Class 3, clothing in Class 25, tea and spices in Class 30, phone cases and chargers in Class 9, and dietary supplements in Class 5. Your attorney or agent will confirm yours.
3. File Form TM-A on the e-filing portal. Sign it with OTP-based eSign or a digital signature certificate.

As soon as you file, you get a system-generated receipt with your application number. That’s the number Amazon asks for. Amazon.in’s trademark guide says you can use ™ once you’ve filed, and ® only after registration.

What it costs

Brand Registry is free. You pay for the trademark and any extras.

Trademark filing (Form TM-A), per class and per mark, as IP India listed them on 29 September 2026:

• Individuals, startups and small enterprises: ₹4,500 by e-filing, ₹5,000 on paper.
• Everyone else: ₹9,000 by e-filing, ₹10,000 on paper.

Startups need DPIIT recognition to get the lower rate. The Trade Marks Rules define a small enterprise by reference to the MSMED Act. If your Udyam certificate says Medium, ask your attorney or agent which rate applies. Either way, have proof of your status ready when you file. Your attorney’s or agent’s fee comes on top.

Expedited examination (Form TM-M, e-filing only): ₹20,000 per class, per mark, for individuals, startups and small enterprises. Everyone else pays ₹40,000.

Amazon Vine, after approval: free for 1–2 units per parent ASIN, ₹1,000 for 3–10 units and ₹2,600 for 11–30 units, excluding GST.

Amazon IP Accelerator: is it worth it?

IP Accelerator connects brands with vetted IP law firms for trademark searches and filing. Amazon doesn’t charge for the introduction. You sign with the firm and pay it directly. Amazon mentions “pre-negotiated rates” for certain services, for a single brand in a single class. The public listings show no prices, though, so ask for a quote.

When we checked on 29 September 2026, three firms were listed for India: LexOrbis, Amitabha Sen & Co. and H K Acharya and Company. You’ll find them under Seller Central > Apps and Services > Explore Services > IP Accelerator. Use the same email as your Brand Registry login.

If you have no trademark and no attorney, it’s worth a look. You get a vetted firm and a clear hand-off to Brand Registry.

If you already have a pending IP India application, you may not need it. Amazon.in’s Brand Registry page accepts a “pending or registered” trademark. But its IP Accelerator page still presents a pending mark filed through the programme as the faster route, and the country-specific rules are behind a login. If you’re unsure, ask Brand Registry Support.

How to enrol

Log in to Brand Registry with your Seller Central or Vendor Central login. Then go to Manage > Enrol a brand > “I have a pending or registered trademark”.

1. Brand information. Enter the brand name exactly as filed and upload a logo. Choose the trademark office and enter your application or registration number exactly as it appears on the record. The logo should fill the image or sit on a white or transparent background. If you have no logo, upload a clear image of your brand name. Don’t upload a product photo as your logo.
2. Selling account. Choose at least one product category. ASINs and a website are optional, but getting them wrong can sink your application. If you add another brand’s ASIN, you’ll be denied. A website must be live, yours and show the exact brand name. Myshopify and Tumblr addresses don’t count.
3. Product images. Upload real photos, with no mock-ups or edits.
4. Relationship with Amazon. Choose Seller, Vendor or Neither.
5. Manufacturing and distribution. Say who makes the products, and add invoices.

Working with an agency? Enrol the brand yourself, then add the agency as a user.

The verification code

After review, Amazon sends a code to the “trademark correspondent”. That’s the public contact on your trademark record. It might be your attorney, the company owner or someone else the office has on file.

Amazon doesn’t say which contact on an IP India record it uses. Its message only says the code went to the public contact listed on the trademark office’s website.

You then have 10 days to get the code and reply on your case under Manage > Brand Applications. If you miss that, the case closes and you’ll have to apply again.

So before you apply, ask whoever filed your trademark which contact details are on the record, and tell them a code is coming. If it doesn’t arrive, ask them to check their spam folder, then reply on your case.

How long it takes

• Application number: straight away, when you e-file.
• Brand Registry review: Amazon publishes no figure for India. Allow up to 10 more days for the verification code.
• Trademark registration: much longer. Amazon.in’s trademark guide says 6–18 months on average. An objection, a hearing or an opposition can make it longer. IP India’s 2024–25 annual report shows 552,190 applications filed that year, 156,403 examined and 382,834 registered. With expedited processing, examination normally happens within three months.

Most brand tools work with a pending mark. Project Zero and Transparency have to wait for registration.

Why applications get rejected or delayed

According to Amazon’s own guides, the common causes are:

• A brand name that isn’t an exact match, because of spaces, hyphens, special characters or capitals.
• The wrong trademark office, or a mistyped number.
• A logo that differs from the one on the record.
• Another brand’s ASINs, or a website that isn’t live or isn’t yours.
• Mock-ups, or edited or blurry photos.
• Branding on stickers, tags or labels.
• An applicant who isn’t the owner and has no authorisation.
• Missing invoices or proof from the manufacturer.
• A code not entered within 10 days, or out-of-date contact details on the trademark record.

Most have the same fix. Copy the name from your trademark record, photograph the real product, and leave optional fields empty unless you’re sure they’re right. If you’re rejected, copy the application from the Brand Applications page, correct it and resubmit.

Right after approval

1. Add your team and agency as users.
2. Check the brand on every ASIN. Some sellers say their listings still show the brand as “Generic” after approval. Amazon.in’s forum team says to raise this with Brand Registry Support (Support > Contact Brand Support > Listing issue), not general Seller Support. Our cataloguing team fixes brand values and listing data.
3. Build A+ content and a Brand Story.
4. Build a Brand Store to send ad and social traffic to.
5. Turn on Brand Analytics under “Manage selling benefits”.
6. Start Sponsored Brands. We run Amazon Ads for brands in India.
7. Use Report a Violation to report copies. Once your mark is registered, you’ll need six months of accurate reports, with at least 90% accepted, to qualify for Project Zero. That’s one of several conditions. Amazon checks other criteria too and invites brands that qualify.
8. Keep an eye on your IP India status, or ask your attorney or agent to. If an examiner objects and nobody replies within a month, the Registrar may treat the application as abandoned. Amazon hasn’t said what would happen to your enrolment then, so don’t let the application lapse.

New to Amazon.in? We also handle onboarding and account management.

Get the details right the first time

Brand Registry isn’t hard, but Amazon is strict about it. File the name you print, and print the name you filed. Make sure the person on your trademark record will pass on the code. Everything else you do on Amazon depends on it.

If you’d rather hand it over, tell us what you sell, and we’ll tell you what to fix first.