Want your products on Blinkit? There’s one way in: Blinkit’s Seller Hub, at seller.blinkit.com.
Albinder Dhindsa, then Blinkit’s CEO, said it plainly on X in October 2025. Listing on Blinkit has “no shortcuts and no official partners”. If someone offers to get you listed fast, say no.
1. Register on Seller Hub
Sign up at seller.blinkit.com with your company’s details. Keep these ready:
- your GSTIN, GST certificate and PAN
- your trademark certificate, and an authorisation letter on your company letterhead
- your bank details and a cancelled cheque
- your ship-from address, registered for GST
- IRN credentials for GST e-invoices, and a digital signature
- for food, an FSSAI licence for the location you ship from
Our documents checklist has the full list. Check it against the list in Seller Hub, because Blinkit adds to it.
Since 1 September 2025, you don’t need an extra place of business (APOB) in each state. You bill your stock to Blinkit at a landing price.
2. List your products
In Seller Hub, add each product with the images Blinkit asks for: product images, picker images and a barcode (UPC) image. For food, add an FSSAI image too. That’s a photo of the pack showing your licence number.
Blinkit takes about seven days to approve a product. Our guide to FSSAI rules for quick commerce covers what a food pack and listing must show.
3. Start in trial
Every new product starts in trial. Before you list it, you choose a primary cluster: one Blinkit warehouse and its 10 to 15 best-performing dark stores.
You can have up to 30 products in trial at a time. When a product leaves trial, its place goes to your next product.
For the 2026 festive season, Blinkit paused new products. Trials restart on 10 November 2026.
4. Send your stock to Blinkit
You send stock through ROs. An RO is the order you create in Seller Hub to send stock to a Blinkit warehouse. You choose the products, the quantity and the arrival date.
Every unit needs its barcode. The MRP on each pack must match the MRP in Seller Hub. If either is wrong, the warehouse can’t accept that unit.
Blinkit compares what arrives with what your RO promised. That’s your fill rate, and it now counts towards your seller tier. Our guide to Blinkit’s fill rate and seller tiers explains how it works.
5. Blinkit sells and delivers
Blinkit keeps your stock in its dark stores and delivers every order. You don’t arrange delivery.
To sell more, you can run ads through Brand Central, Blinkit’s self-serve ads platform. When you need help, raise a ticket in Seller Hub or join a live seller session. Our guide to finding your Blinkit SPOC explains who to contact and when.
Where we come in
No agency can get you onto Blinkit faster, and that includes us. Blinkit decides.
We onboard and list brands on Blinkit, so we know where first-time brands get stuck. Often it’s a product without a barcode, or a missing FSSAI image. Sometimes it’s stock that doesn’t match the RO.
We can set up your registration, listings, images and first ROs. Everything stays in your own Seller Hub account, and you keep the login. See our Blinkit page.
