Festive Sale Checklist 2026: Amazon, Flipkart, Myntra and Quick Commerce

India’s festive season starts on the marketplaces before it starts anywhere else. This year, the Amazon Great Indian Festival and Myntra’s Big Fashion Festival opened on 8 October, Flipkart’s Big Billion Days opens to everyone on 9 October, and quick-commerce orders build all the way to Diwali on 8 November.

This is the checklist we use for all of them. The big sales are now on, so start with the list for during the sale. Each platform has its own guide, linked at the end.

The dates

Amazon Great Indian Festival: opened to everyone at midnight on 8 October 2026. Amazon hasn’t announced an end date.
Flipkart Big Billion Days: early access for members from 8 October 2026, and open to everyone from 9 October.
Myntra Big Fashion Festival: opened at midnight on 8 October 2026, after early access for Insider members on 7 October. Myntra hasn’t announced an end date.
Blinkit, Zepto and Swiggy Instamart: no festive sale dates announced yet. Diwali is on 8 November.

The listing

Main image: sharp, filling the frame, and within the platform’s rules. On Amazon, that means no “Sale” text on the main image.
Title and bullet points (key features on Flipkart): what it is first, then why it’s better.
Every attribute filled in, so the filters find you.
A+ content or an RPD with a comparison chart, so shoppers can find the right product in your range.

The photos

Every angle, a close-up and a picture that shows size.
Every colour and variant, not just the hero.
For fashion, the fit, on a model, from every side.
For quick commerce, a pack that reads as a small tile.

Stock

Every size and variant, not just the bestseller.
Inbound deadlines for Fulfilled by Amazon and Fulfilled by Flipkart, checked and planned backwards from.
Quick commerce, city by city, because each dark store has its own stock.

Prices and deals

Deals booked early. Some slots close weeks before a sale.
Honest discounts. Platforms check recent prices, and shoppers compare across apps.

Live a week early, and before any early access opens.
Bigger budgets for the sale days, checked twice a day.
Money behind products with good ratings and stock, and none on anything about to run out.

Creative

Sale banners in every size each platform and placement needs.
A festival page in your Amazon Brand Store, with your live deals on it.

During the sale

Stock and ads, checked every day.
Questions and reviews, answered quickly.

After the sale

Read the returns: they tell you what to fix.
Keep the searches and the stock that worked, because shopping carries on until Diwali.

The platform guides

If you’d rather hand the list over, tell us what you sell, and we’ll tell you what to fix first.