Myntra’s Big Fashion Festival is the biggest week of the year for fashion online. This year’s festival opened at midnight on 8 October, with more than 80 lakh styles, Myntra says. Myntra Insider members had early access from 7 October. Myntra hasn’t published an end date yet.
In fashion, the photo does more of the selling than anywhere else, because nobody can try anything on. So most of this list is about one thing: showing the clothes honestly.
The photos: sell the fit
- Show the fit from every side. Front, back and side, on a model, so shoppers can see how it sits and how it falls.
- Get close to the fabric. One close-up of the texture answers questions a paragraph can’t.
- Shoot every colour, not just the hero colour. Shoppers want to see the one they’ll actually buy.
- Follow Myntra’s catalogue guidelines for models, angles and backgrounds. They’re strict, and images that don’t follow them can hold a listing up at the worst possible time.
Model and catalogue shoots are most of what our photography team does for fashion brands. For shoots with male, female, kids and plus-size models in Delhi, see our model photoshoots.
The listing: help the filters find you
Myntra shoppers filter by size, fit, fabric, colour and occasion before they scroll. A listing with empty attributes doesn’t show up in those filters at all.
- Fill in every attribute your category asks for.
- Make the size chart accurate, in centimetres and inches. A good size chart is the cheapest way to cut returns.
- Say what the model is wearing. “The model is 5′9″ and wears a size M” helps every shopper pick the right size.
- Describe the fit in plain words: relaxed, slim, cropped, true to size.
This is what our cataloguing team writes for fashion listings.
Stock: every size, not just some
Sale shoppers buy in their size or not at all. A style with only XS and XXL left looks sold out to most people.
- Check stock size by size, for every colour.
- Put your best styles forward, the ones with good ratings and full size runs, because those are the ones worth advertising.
Ads and creative: keep them running
- Check your Myntra ads every day, and raise budgets on the styles that sell.
- Back styles with full size runs. Paying to send shoppers to a style that’s out of their size wastes the click.
- Get your sale creative ready in every size Myntra’s placements need. Our ad creatives team makes these for fashion sales.
After the sale: read the returns
In fashion, returns tell you the truth.
- “Too small” or “too big” means fix the size chart.
- “Looked different” means fix the photos.
- “Not as described” means fix the words.
Festive shopping carries on until Diwali, on 8 November, so there’s still time to put those fixes to work.
There’s still time
There’s still time to fix what fashion shoppers notice first: the size chart, the fit details and the stock. Our Myntra page shows the rest of our work for fashion brands there. If you’d rather hand it over, tell us what you sell, and we’ll tell you what to fix first.
