The Big Billion Days 2026 has begun. Early access opened on 8 October for Flipkart Plus and Black members and Flipkart credit card holders, and the sale opens to everyone on 9 October. It’s Flipkart’s biggest week of the year, and for a lot of shoppers it’s when the year’s big purchases finally happen: the phone, the fridge, the new wardrobe.
Flipkart says more sellers are taking part than ever, with over 60% more sellers making sales than last year. More sellers means more choice for shoppers, so your listing has to work harder to be picked.
Here’s what we’d check now, and watch while the sale runs.
Now: make the listing easy to find
Flipkart shoppers filter before they scroll: by price, brand, rating and every attribute a category has. A listing with empty attributes simply doesn’t appear in those filters, however good the product is.
- Fill in every attribute. Size, colour, material, capacity: whatever your category asks for.
- Write key features, not a wall of text. Flipkart shows key features where Amazon shows bullet points. Keep them short, specific and easy to read on a phone.
- Use every image slot. Angles, close-ups, the product in use, and one picture that shows its size.
- Add a Rich Product Description. An RPD (Flipkart’s version of A+ content) lets the page answer questions before anyone asks them.
This is what our cataloguing and A+ content teams do every day.
Stock: be ready for day one
- Check every variant, not just your bestseller. A shopper who can’t find their size leaves.
- If you use Fulfilled by Flipkart, check in Seller Hub that your stock has been received at Flipkart’s warehouses. Stock that hasn’t been received can’t be sold.
- Plan for the peak. A product that runs out on day one loses the sale, and the momentum it had.
Flipkart is also reaching further this year. On 29 September, Flipkart said it had added 50% more warehouse space and taken the sale to more than 750 new PIN codes, including Leh, Kargil and parts of the Northeast. So some of your orders may come from towns you have never sold to before. The rule stays the same: only sell what you have in stock, because cancelling an order now costs you (what Flipkart charges).
Prices and offers: check them today
- Check your sale prices and offers in Seller Hub, and check they show correctly on the listing before the sale opens to everyone on 9 October.
- Keep them honest. Shoppers compare prices across apps, and a discount on a price that went up last week gets noticed.
The ads: be live before everyone arrives
Clicks cost more during the sale, because everyone wants the same searches.
- Be live before the sale opens to everyone on 9 October, not after. Early access shoppers are already browsing.
- Raise budgets for the sale days, and check them twice a day while the sale runs.
- Back products with good ratings and stock. Ads work hardest on listings that already convert.
We plan and run this for brands as part of our marketplace ads work.
Creative: look like the sale
The Big Billion Days has its own look across the app, and brands that match it look like they belong there. Get your sale banners and brand creative ready early, in every size Flipkart asks for. Our ad creatives team makes Big Billion Days sets, from placement banners to sale landing pages.
Don’t forget Flipkart Minutes
Flipkart Minutes, Flipkart’s quick-commerce service, now runs from more than 1,200 small warehouses in over 150 cities, Flipkart says. Festive orders that can’t wait for tomorrow go there. If you sell on Minutes, check your stock and your tiles too. More on Flipkart Minutes.
During and after the sale
- Watch stock and ads every day, and move money from what’s running out to what’s selling.
- Answer questions and reviews quickly. In a sale, an unanswered question is often a lost order.
- Read the returns afterwards. They tell you what to fix: a size chart, a photo, one line in the key features.
- Keep going. Festive shopping carries on until Diwali, on 8 November.
Need help during the sale?
There’s still time to fix what shoppers notice first: the attributes, the stock and the ads. If you’d rather hand it over, tell us what you sell, and we’ll tell you what to fix first.
