Why UGLY?Because pretty blends in.
Look along any shelf. The perfect ones melt into each other; the one with a bit of nerve is the one you notice. There’s a second reason, too: selling online has an ugly side. Catalogue errors, account-health tickets, ad bids at midnight on sale day. We do the ugly work, so you get the pretty part: the sales.
So, who are we?An e-commerce and quick-commerce agency in New Delhi.
Strategists, designers, photographers, copywriters and marketplace specialists, under one roof. The idea, the pack, the photos, the listing and the ads all come out of the same room, so they all tell the same story.
We make products the one people pick, wherever they’re sold: on marketplaces, on ten-minute apps and on brands’ own stores, here and abroad. More than 1,200 brands have trusted us with theirs, and together we’ve generated over ₹1,200 crore in revenue for them.
We’re not here to be the prettiest agency you meet. We’re here to make your product the one that sells out.
Our mission:make good products impossible to scroll past.
For D2C brands, startups, enterprises and luxury labels, we make everything a product needs to be picked: the brand, the pack, the pictures, the page and the ads. Then we keep it all working, on every shelf it sells on.
Our vision:a shelf where the best product wins, not the biggest budget.
We’re building the agency that gets India’s best products picked on every marketplace, app and store they sell on: at home first, then around the world.
The small print,in large print.
UGLY Facts
Serving size: one product that deserves better
- Brands served
- 1,200+
- Revenue generated for brands
- ₹1,200 crore+
- Full name
- UGLY Creatives
- Part of
- Spring Productions Pvt Ltd
- Makes
- Branding, Packaging design, Photography, A+ content, Infographics, Brand stores, Video, Ad creatives, Cataloguing, Amazon Ads, Marketplace ads, Onboarding and management, Shopify websites, brand strategy, out-of-home and print
- Sells on
- Amazon, Flipkart, Meesho, JioMart, Myntra, Ajio, Nykaa, Blinkit, Swiggy Instamart, Zepto, BigBasket, Flipkart Minutes, Amazon Now, Amazon abroad (US, UAE and more), Tata CLiQ, Shopify
- Awards
- Five Amazon SPN Awards: Best Agency for A+ Content, twice; Best Agency for Videos, twice; Best Agency for Cataloguing.
- Talk to
- hello@uglycreatives.com, or the project form
Contains: opinions. Runs on coffee.
Handle with care:six rules we don’t break.
- UGLY · HOUSE RULE
It won’t sell? We’ll say so.
If we don’t think it’ll sell, the quote comes with a note saying why, and what would.
- UGLY · HOUSE RULE
Design for the thumbnail.
Most shoppers meet your product at 200 pixels, in search results. If the name and variant don’t read there, it isn’t done.
- UGLY · HOUSE RULE
Judge it in the line-up.
Nothing is judged alone. It goes on a real search page, beside its rivals. Can’t spot it in two seconds? It’s redone.
- UGLY · HOUSE RULE
Nobody types “premium quality”.
Titles use the words shoppers type, not the adjectives brands love. No search data behind a word? It comes out.
- UGLY · HOUSE RULE
No ads on an empty shelf.
No campaign starts, no bid goes up, until the listing is live with every image, and in stock where the ad runs.
- UGLY · HOUSE RULE
Someone’s awake on sale night.
Big Billion Days, Great Indian Festival, every sale that opens at midnight: a named person watches your bids and budgets all night.
The crew,in order of appearance.
- Story
- StrategistsFinding the one thing your product does better than anyone.
- Production design
- DesignersLogos, packaging, A+ content, brand stores and infographics.
- Set construction
- Web developersShopify stores, built, looked after and run day to day.
- Cinematography
- Photographers & filmmakersModel, product and on-location shoots. Product and ad films.
- Screenplay
- CopywritersTitles, bullets and A+ copy that people believe.
- Casting
- Marketplace specialistsOnboarding, listings and account health, on every marketplace.
- Stunts
- Quick-commerce teamDark store to doorstep in ten minutes.
- Distribution
- Performance marketersAmazon, Flipkart, Meta and Google ads, on the keywords that actually sell.
- Production
- Account managersEvery launch on time, every number honest.
- Catering
- An unreasonable amount of coffee
- Starring
- Your product.
For the record,awards are nice.Sold-out products are nicer.
Amazon SPN AwardsBest Agency for A+ ContentWon twice
Amazon SPN AwardsBest Agency for VideosWon twice
Amazon SPN AwardsBest Agency for Cataloguing
As for the people we did it for,they said it best.
“I may have given them a few late nights, but the team always delivered on tight timelines without compromising quality.”
“They grasp platform nuances, brand tonality, and performance objectives extremely well, which significantly reduces iteration time.”
“Ugly Creatives has consistently demonstrated excellent account management, a strong creative instinct, and the ability to deliver fresh, unique designs that truly stand out.”
“The team understood our requirements well and delivered clean, engaging images for our e-commerce listings and RPD pages.”
Some of the brands we work with
- LG
- Voltas
- Godrej
- Daikin
- Bosch
- Amazon
- Whirlpool
- Siemens
- IFB
- Hisense
- V-Guard
- Sharp
- Lifelong
- Cruise
- SR Portables
- First Bud Organics
Want your name in the credits?
We’re always looking for great humans who want to grow: designers, photographers, copywriters, strategists and marketplace nerds. Tell us what you’re great at.
The agencyEldeco Centre, 2nd Floor, Malviya Nagar, New Delhi 110017Get directions