What is Amazon A+ Content?
Amazon A+ Content, formerly known as Enhanced Brand Content (EBC), is a premium feature available to brand-registered sellers and vendors on Amazon. It allows you to transform standard product listings into visually engaging, informative, and branded experiences. Unlike traditional product descriptions limited to 2,000 characters of plain text, A+ Content lets you incorporate:
High-quality images and lifestyle photos
- Videos showcasing product features or use cases
- Custom text placements for detailed descriptions
- Comparison charts to highlight product benefits
- Interactive modules (in Premium A+ Content) like hotspots and carousels
- Brand Story sections to share your brand’s mission and values
A+ Content appears in the “Product Description” or “From the Brand” section of a product detail page, replacing or complementing the standard text description. It’s designed to provide customers with a deeper understanding of your products, build trust, and ultimately drive sales.
Why Amazon A+ Content Matters for Your Brand
In 2025, with Amazon hosting over one million active sellers, differentiation is critical. A+ Content offers a competitive edge by enhancing your product listings and improving the customer shopping experience. Here’s why it’s a game-changer:
- Boost Conversion Rates
Amazon’s internal research shows that listings with Basic A+ Content can increase sales by up to 8%, while Premium A+ Content can drive up to 20% more sales. By presenting products with rich visuals and detailed information, A+ Content keeps customers engaged longer, increasing the likelihood of a purchase. - Enhance Brand Awareness
A+ Content allows you to tell your brand’s story through compelling visuals and narratives. The Brand Story module, in particular, lets you share your mission, values, and product catalog, fostering brand loyalty and encouraging repeat purchases. - Reduce Returns and Negative Feedback
Clear, comprehensive product information helps set accurate customer expectations. By showcasing product features, specifications, and use cases through images, videos, and charts, A+ Content reduces misunderstandings that lead to returns or negative reviews. - Improve SEO and Discoverability
While A+ Content itself isn’t directly indexed by Amazon’s algorithm, it indirectly boosts your search rankings. Higher conversion rates signal to Amazon that your listing is relevant, improving its visibility in search results. Additionally, A+ Content is indexed by Google, enhancing your product’s discoverability outside Amazon. - Mobile Optimization
With nearly 47% of Amazon shoppers using mobile devices, A+ Content is automatically optimized for mobile, ensuring your visuals and text display seamlessly without requiring customers to click “read more.” This creates a better user experience and keeps shoppers on your page longer.
Types of Amazon A+ Content
Amazon offers three levels of A+ Content, each with unique features to suit different branding needs:
- Basic A+ Content
- Availability: Free for all brand-registered sellers with a Professional selling plan.
- Features: Up to five modules per ASIN, including images, text, comparison charts, and brand logos.
- Use Case: Ideal for sellers looking to enhance product descriptions with visuals and concise information.
- Premium A+ Content (A++ Content)
- Availability: Free during Amazon’s promotional period (as of 2025) for eligible brand-registered sellers who meet specific criteria, such as publishing a Brand Story across all ASINs and having at least 15 approved A+ Content submissions in the past 12 months.
- Features: Up to seven modules, including interactive hotspots, larger images, video embeds, Q&A sections, and carousels.
- Use Case: Perfect for complex products or luxury brands needing an immersive, interactive experience.
- Brand Story
- Availability: Accessible to all brand-registered sellers, used alongside Basic or Premium A+ Conten
- Features: A dedicated section to share your brand’s history, values, and product catalog, with up to 19 modules in a clickable carousel.
- Use Case: Builds emotional connections with customers and promotes cross-selling by linking to your Amazon Storefront or other products.
Conclusion: Elevate Your Amazon Listings with A+ Content
Amazon A+ Content is a must-have tool for brand-registered sellers looking to stand out in 2025’s competitive eCommerce landscape. By combining rich visuals, engaging narratives, and strategic modules, A+ Content transforms your product listings into compelling shopping experiences that drive sales, build trust, and foster brand loyalty. Whether you’re using Basic, Premium, or Brand Story modules, investing time and effort into A+ Content can yield significant returns.
Ready to take your Amazon listings to the next level? Enroll in Amazon Brand Registry, dive into A+ Content Manager, and start crafting content that captivates your audience. For more tips on optimizing your Amazon strategy, check out Amazon’s Seller Central or explore professional services for content creation.
Boost your sales, tell your story, and make your brand unforgettable with Amazon A+ Content today!
Disclaimer: Always verify eligibility and guidelines in Amazon Seller Central, as policies and promotional offers may change.
