How to Create Amazon A+ Content: A Step-by-Step Guide
Creating compelling A+ Content is accessible through Amazon’s Seller Central, and with the right approach, you can craft listings that captivate shoppers. Follow this step-by-step guide to get started:
- Enroll in Amazon Brand Registry
- Sign into Amazon Brand Registry with your Seller or Vendor Central account.
- Provide your brand name, active or pending trademark, and product categories.
- Complete the verification process using the code Amazon provides to confirm trademark ownership
- Access A+ Content Manager
- Log into Seller Central, navigate to the “Advertising” tab, and select “A+ Content Manager.”
- Click “Start creating A+ Content” and choose between “Self-service modules” (DIY) or “Amazon builds for you” (if eligible).
- Select Your Modules
- Choose from up to 17 modules (12 for Basic A+ Content, 19 for Premium) to customize your layout. Options include:
- Header modules: Combine product titles with branded images.
- Comparison charts: Highlight differences between products in your catalog.
- Image and text blocks: Showcase features with visuals and descriptions.
- Video embeds (Premium only): Demonstrate product use or benefits.
- Interactive hotspots (Premium only): Allow customers to explore features dynamically.
- Choose from up to 17 modules (12 for Basic A+ Content, 19 for Premium) to customize your layout. Options include:
- Design and Upload Content
- Use high-resolution images (minimum 970×600 pixels, no watermarks) and concise, keyword-rich text.
- Focus on your product’s unique selling points (USPs) and avoid prohibited content like pricing, shipping details, or competitor references.
- Apply to ASINs and Submit for Review
- Assign the content to specific ASINs and submit for Amazon’s review, which typically takes up to seven business days.
- Monitor the status in A+ Content Manager and address any rejection feedback promptly.
- Run A/B Tests
- Use Amazon’s “Manage Your Experiments” tool to test two versions of your A+ Content and determine which performs better in driving sales.
Best Practices for Creating High-Performing A+ Content
To ensure your A+ Content drives maximum engagement and conversions, follow these SEO-friendly best practices:
- Highlight Unique Selling Points (USPs)
Emphasize what makes your product stand out, such as premium materials, unique features, or certifications. Use comparison charts to showcase benefits within your brand’s catalog, but avoid mentioning competitors to comply with Amazon’s guidelines. - Invest in High-Quality Visuals
Professional photography and videos build trust and convey quality. Use lifestyle images to show your product in action and ensure visuals are optimized for mobile devices. Videos (available in Premium A+ Content) should be concise, ideally 30–60 seconds, and highlight key features or use cases. - Incorporate Keywords Strategically
While A+ Content isn’t directly indexed by Amazon’s A9 algorithm, it can improve Google search visibility. Include relevant keywords naturally in text modules to boost external discoverability. Pair A+ Content with optimized product titles and bullet points for a holistic SEO strategy. - Keep Text Clear and Concise
Avoid dense paragraphs. Use bulleted lists, catchy taglines, and clear headers to make information scannable. Proofread carefully to eliminate errors, as typos can undermine credibility. - Leverage Brand Story for Emotional Connection
The Brand Story module lets you share your brand’s mission, values, or origin story. Use it to build trust and link to your Amazon Storefront or other products to encourage cross-selling. - Optimize for Mobile Shoppers
With nearly half of Amazon’s traffic coming from mobile devices, ensure your content is mobile-friendly. Use bold visuals and short text blocks to capture attention, as mobile users are less likely to read lengthy descriptions. - Adhere to Amazon’s Guidelines
To avoid content rejection, follow Amazon’s rules:- Exclude pricing, promotions, or shipping details.
- Avoid claims like “best-selling” or “top-rated” unless substantiated.
- Ensure you have rights to all images and videos.
- Provide details for any awards or endorsements mentioned.
The Cost of Amazon A+ Content
As of 2025, the cost structure for A+ Content is straightforward for brand-registered sellers:
- Basic A+ Content and Brand Story: Free for all sellers with a Professional selling plan enrolled in Amazon Brand Registry.
- Premium A+ Content: Currently free during Amazon’s promotional period for eligible sellers. Eligibility requires publishing a Brand Story across all ASINs and having at least 15 approved A+ Content submissions in the past 12 months.
While the platform itself incurs no direct fees, creating high-quality A+ Content may involve additional costs:
- Photography and Videography: Professional shoots can range from $200 to $1,000 per product, depending on complexity.
- Graphic Design: Hiring a designer for custom layouts or module creation may cost $300–$1,000 per listing.
- Content Creation Services: Third-party agencies specializing in Amazon A+ Content may charge $500–$2,000 per ASIN, depending on the level of customization.
To minimize costs, sellers can use in-house resources or tools like Canva for design, but investing in professional visuals often yields higher returns through improved conversions.
Conclusion: Supercharge Your Amazon Listings with A+ Content
Amazon A+ Content is a vital tool for sellers aiming to differentiate their products and boost sales in 2025. By following the step-by-step creation process, adhering to best practices, and understanding the costs involved, you can craft compelling, high-performing content that resonates with shoppers. Whether you’re showcasing your product’s features with stunning visuals or telling your brand’s story to build loyalty, A+ Content is a proven way to enhance your listings and drive conversions.
Ready to get started? Log into Amazon Seller Central, enroll in Brand Registry, and begin creating A+ Content that sets your brand apart. For more guidance, explore Amazon’s resources or consider professional services to elevate your content strategy.
Transform your Amazon listings today with A+ Content and watch your sales soar! Reach out to us if you need help.
Disclaimer: Always check Amazon Seller Central for the latest eligibility requirements and guidelines, as promotional offers and policies may change.
