Why (and How to) Support Small Businesses this Holiday Season

Why Supporting Small Businesses Matters

Small businesses are the backbone of our economy, and they play a crucial role in our communities. They provide unique products and services, offer personalized customer service, and create jobs for local residents. However, small businesses have been hit hard by the pandemic, and many are struggling to stay afloat. This holiday season, supporting small businesses can make a significant impact on their survival.

How to Support Small Businesses

  • Shop Locally

The easiest way to support small businesses is to shop locally. Look for small businesses in your community that offer the products or services you need. Many small businesses have an online presence, so you can still shop from the comfort of your own home while supporting your local community.

  • Share on Social Media

Small businesses rely heavily on word-of-mouth recommendations. If you have had a positive experience with a small business, share it on social media. Tag the business and encourage others to check them out. This helps to increase their visibility and reach more potential customers.

  • Write Reviews

Reviews are essential for small businesses, and they can make a big difference in their success. Take the time to write a review on Google, Yelp, or the business’s website. Share your experience and let others know why you enjoyed shopping with them.

  • Purchase Gift Cards

If you’re not sure what to buy for someone, consider purchasing a gift card from a small business. This supports the business, and it allows the recipient to choose their own gift.

  • Order Takeout or Delivery

Restaurants and cafes have been hit hard by the pandemic, and many have had to close their doors permanently. Ordering takeout or delivery from a local restaurant can make a big difference in their survival.

  • Attend Local Events

Many small businesses host events throughout the year, such as craft fairs, farmers’ markets, and art shows. Attending these events is a great way to support small businesses and enjoy a fun day out.

  • Don’t Forget Service-Based Businesses

Small businesses aren’t just retail shops and restaurants. There are many service-based businesses that could use your support, such as hair salons, pet groomers, and fitness studios. Consider booking an appointment with a local service provider instead of a chain.


Supporting small businesses this holiday season is more important than ever before. By shopping locally, sharing on social media, writing reviews, purchasing gift cards, ordering takeout or delivery, attending local events, and choosing service-based businesses, you can make a significant impact on the prosperity of local small enterprises. Let’s work together to maintain the health of our local economies and communities.

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