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Blog Post

The Case for Selling Your Products Before You Launch on Kickstarter

Launching a new product can be an exciting but challenging endeavor. Many entrepreneurs turn to crowdfunding platforms like Kickstarter to fund their projects. While Kickstarter offers a fantastic opportunity to raise capital and generate buzz, there is a lesser-known strategy that can significantly boost your chances of success: selling your products before you even launch on Kickstarter. In this blog post, we’ll explore the reasons why this approach can be a game-changer for entrepreneurs.

Validate Your Idea and Generate Early Revenue

By selling your products before launching on Kickstarter, you can validate your idea and gauge market interest. It’s a practical way to test your product’s viability and collect feedback from early customers. This approach allows you to make necessary tweaks and improvements based on real-world data, ensuring that your product meets the needs and expectations of your target audience. Additionally, selling your products early enables you to generate early revenue, which can be reinvested into your project and provide a solid foundation for your Kickstarter campaign.

Build a Community and Create Anticipation

One of the keys to a successful Kickstarter campaign is building a community of supporters who are genuinely excited about your product. By selling your products before launching on Kickstarter, you have an opportunity to engage with your customers directly, build relationships, and create anticipation for your upcoming campaign. Early customers can become your brand ambassadors, spreading the word about your product and increasing its visibility. This community of early adopters can be instrumental in generating buzz and attracting backers when you eventually launch on Kickstarter.

Demonstrate Proof of Concept and Credibility

Launching a product on Kickstarter with a pre-existing customer base and sales history demonstrates proof of concept and credibility. Potential backers are more likely to trust and invest in a project that already has a track record of delivering quality products and satisfying customers. By showcasing your sales and customer feedback from pre-launch, you provide tangible evidence that your product is not just an idea but a viable and promising venture.

Fine-Tune Your Marketing and Messaging

Selling your products before launching on Kickstarter allows you to fine-tune your marketing and messaging based on customer responses. By interacting with early customers, you can gain valuable insights into their motivations, pain points, and preferences. This information can inform your marketing strategies and enable you to craft compelling messages that resonate with your target audience. As a result, your Kickstarter campaign can be more effective in capturing attention, generating conversions, and ultimately reaching your funding goals.


In conclusion, selling your products before launching on Kickstarter offers numerous benefits. It helps validate your idea, generate early revenue, build a community, establish proof of concept, enhance credibility, and refine your marketing efforts. By adopting this strategy, you can significantly increase your chances of success on Kickstarter and set the stage for a thriving product launch. So, don’t wait until your campaign goes live—start selling your products today and lay the groundwork for a successful Kickstarter journey.

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