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Blog Post

Preparing for Black Friday and Cyber Monday: 3 Shopify Experts Weigh In

Black Friday and Cyber Monday (BFCM) are the biggest shopping events of the year, and it’s never too early to start preparing for them. To help you get ready, we’ve reached out to three Shopify experts to share their insights on how to make the most of BFCM.

Optimize your store for BFCM

According to Alesia Krush, a Shopify expert and owner of, optimizing your store for BFCM involves creating urgency, increasing social proof, and improving the user experience. This can be done by using pop-ups and banners to announce your sales, displaying customer reviews, and ensuring your website is easy to navigate.

Krush recommends starting your BFCM preparations at least 6 weeks in advance, so you have plenty of time to test and tweak your website before the big event.

Create a BFCM Marketing Strategy

Next, you’ll need a solid marketing strategy to attract and convert customers. According to Jonathan Kennedy, a Shopify expert and owner of, your BFCM marketing strategy should include email marketing, social media marketing, and influencer marketing.

Kennedy recommends building your email list early, so you have a large audience to market to during BFCM. You should also plan your social media posts and influencer partnerships in advance, so you’re not scrambling at the last minute.

Offer irresistible deals.

Finally, you need to offer deals that customers can’t resist. According to Lindsay Voorhees, a Shopify expert and owner of, offering discounts of at least 20% is a must. She also recommends creating bundles, such as a “gift set” of your top-selling products, to entice customers to spend more.

Voorhees also suggests offering free shipping or free gifts with purchases to sweeten the deal even further.


In conclusion, preparing for Black Friday and Cyber Monday requires optimising your store, creating a marketing strategy, and offering irresistible deals. By following the advice of these three Shopify experts, you’ll be well on your way to a successful BFCM. Remember to start early and test often to ensure your website is ready for the influx of customers.

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