How to Create Minimum Viable Brand Guidelines (And Why They’ll Improve Your Marketing)

Minimum Viable Brand Guidelines are a set of rules and recommendations that establish the basic principles of how a brand should be presented. Creating these guidelines may seem like a daunting task, but it can greatly improve your marketing efforts. In this article, we’ll go over the steps to create Minimum Viable Brand Guidelines and explore the benefits they can bring to your marketing strategy.

Step 1: Define Your Brand Identity

To create Minimum Viable Brand Guidelines, you first need to define your brand identity. This covers the goal, core principles, character, and voice of your brand. You may develop a consistent brand image across all media by defining these components.

Step 2: Determine Your Visual Identity

Next, you need to determine your brand’s visual identity. This includes your logo, color palette, typography, imagery, and any other visual elements that represent your brand. Make sure to choose a color palette that represents your brand’s personality and values.

Step 3: Establish Usage Guidelines

Once you have determined your brand’s visual identity, you need to establish guidelines for how it should be used. This includes guidelines for logo usage, color usage, typography, imagery, and any other visual elements. Make sure to provide examples of correct and incorrect usage to ensure consistency across all channels.

Step 4: Create a Tone of Voice Guide

To ensure consistency in your brand’s communication, you need to create a tone of voice guide. This guide should include guidelines for how your brand should communicate, including the use of language, tone, and style. Make sure to provide examples of correct and incorrect usage to ensure consistency across all channels.

Benefits of Minimum Viable Brand Guidelines:

  • Improved consistency: By creating clear guidelines, you can ensure consistency across all channels, which can help build brand recognition and trust.
  • Increased efficiency: With clear guidelines in place, you can save time and resources by streamlining your marketing efforts.
  • Better communication: By defining your brand’s identity and tone of voice, you can ensure that your message is clear and consistent, which can help improve communication with your target audience.
  • Stronger brand image: By establishing a clear visual identity and tone of voice, you can create a strong brand image that resonates with your target audience.


In conclusion, creating Minimum Viable Brand Guidelines can greatly improve your marketing efforts by providing clear guidelines for your brand’s identity, visual identity, and communication. By following the steps outlined above, you can create guidelines that are easy to understand and implement, helping you build a stronger brand image and communicate more effectively with your target audience.

Leave a Reply