Homemade Lip Balm Business

Lip chapping is a problem that affects everyone, and many of us use a balm or stick every day to keep our lips soft and smooth. While chapstick and lip demulcent may not be something you’d promptly consider while searching for a business opportunity, the developing interest in regular lip care makes this need a feasible one.

Indeed, in all honesty, figuring out how to make lip ointment is an attractive expertise. Passionate DIYers who come up with a wide range of creative projects can turn that passion into a side business. Or, if you’re a new business owner looking for a new idea, DIY lip balm is a great product on which to build a business.

Why homemade lip balm?

If you’re someone who’s looking for a natural and cost-effective solution to keep your lips moisturized and healthy, then homemade lip balm might be just what you need. Unlike store-bought lip balms, which are often loaded with synthetic ingredients, homemade lip balm is made with all-natural ingredients that are good for your skin and your health. Here are some of the reasons why you should consider making your own lip balm at home.

  • You know exactly what goes into it

One of the biggest advantages of making your own lip balm is that you have complete control over the ingredients you use. You can choose natural ingredients that you know are good for your skin and avoid synthetic additives that could potentially cause harm. For example, many commercial lip balms contain ingredients like petrolatum, which can clog your pores and lead to breakouts. By making your own lip balm, you can use ingredients like beeswax, shea butter, and coconut oil, which are all natural and gentle on your skin.

  • It’s cost-effective

Another great reason to make your own lip balm is that it’s much cheaper than buying it from the store. A single tube of high-quality lip balm can cost several dollars, but when you make your own, you can create a whole batch of lip balm for just a fraction of the cost. Plus, you can customize your lip balm to suit your preferences by adding different scents or flavors.

  • It’s better for the environment

When you make your own lip balm, you can use eco-friendly packaging, such as reusable tins or glass jars, instead of disposable plastic tubes. This is better for the environment because it reduces the amount of waste that ends up in landfills or oceans.

  • It’s fun and creative

Making your own lip balm can be a fun and creative activity. You can experiment with different ingredients and scents to create a lip balm that’s perfectly tailored to your needs. You can also customize the packaging by decorating the containers with stickers or labels.

  • It’s a thoughtful gift

Homemade lip balm also makes a great gift for friends and family. You can create personalized lip balms with different scents and flavors, and package them in a cute container. It’s a thoughtful and practical gift that shows you care about their health and well-being.

Types of homemade lip balm

There are many types of homemade lip balms that you can create with different ingredients and formulas. Here are some popular types of homemade lip balm:

  1. Beeswax Lip Balm: Beeswax is a natural emollient that helps to soothe and protect the lips. It also has antibacterial and anti-inflammatory properties, making it great for sensitive skin. You can create a basic beeswax lip balm using beeswax pellets, coconut oil, and shea butter.
  2. Vegan Lip Balm: If you’re looking for a vegan alternative to beeswax, you can use candelilla wax or carnauba wax as a substitute. You can also use plant-based oils, such as almond oil or avocado oil, instead of beeswax to create a vegan lip balm.
  3. Tinted Lip Balm: If you want to add a touch of color to your lips, you can create a tinted lip balm using natural ingredients such as beetroot powder or cocoa powder. This will give your lips a subtle tint while also providing moisture and protection.
  4. Herbal Lip Balm: You can add herbs to your lip balm recipe to give it extra nourishment and healing properties. For example, you can infuse your lip balm with calendula, chamomile, or lavender to soothe and calm irritated lips.
  5. Flavored Lip Balm: Adding natural flavors to your lip balm can make it more enjoyable to use. You can use essential oils such as peppermint or vanilla to create a delicious flavor, or you can use natural fruit extracts such as strawberry or lemon.

These are just a few examples of the types of homemade lip balms that you can create. You can experiment with different ingredients and formulas to create a lip balm that’s perfect for your needs.

How to make lip balm?

There are many different kinds of homemade lip balm, but this is just a basic recipe that you can build on. To tailor the following recipe to your needs, alter the beeswax base, use essential oils of your choice, or add color for a tint.

Gather around your ingredients


  • 1 tablespoon beeswax pellets
  • 1 tablespoon coconut oil
  • 1 tablespoon shea butter
  • Optional: essential oils for fragrance (e.g. peppermint, lavender, etc.)


  • Double boiler or heat-safe bowl and saucepan
  • Measuring spoons
  • Small containers for storing the lip balm (e.g. lip balm tubes or tins)


  1. In a double boiler or heat-safe bowl set over a saucepan of simmering water, melt the beeswax, coconut oil, and shea butter together. Stir occasionally until everything is fully melted and combined.
  2. Remove the mixture from the heat and let it cool slightly, but don’t let it solidify.
  3. Add a few drops of your chosen essential oil for fragrance, if desired, and stir to combine.
  4. Pour the mixture into small lip balm tubes or tins. If you’re using tubes, you can use a small funnel to make the process easier.
  5. Let the lip salve cool and cement for essentially an hour prior to utilizing it.

That’s it! You can store the lip balm at room temperature and apply it as needed to keep your lips moisturized and healthy. Feel free to experiment with different oils, waxes, and fragrances to create your own custom lip balm recipe.

How to market your homemade lip balm business

You can begin turning your new product into a business now that you have the recipe for your very own homemade lip balm. Additionally, the internet is a major source of potential customers for your homemade lip balm. Building your own online store is one of the first steps in creating an online presence for your homemade lip balm, even though there are numerous digital channels you can explore. After that, you have access to a digital space where you can promote your handcrafted goods and gather all of the traffic you might generate on other channels.

While an online store is a good place to start marketing your homemade lip balm, you should also look into the following other options:

  • Instagram: This is surely one of the best platforms to start selling your handmade lip balms. You can indulge in many marketing perks, like, offering behind-the-scenes sneak peeks of how you make and use your DIY lip balm, connecting with potential brand evangelists to build an influencer marketing strategy, and creating beautiful images of your products to share with followers.
  • Pinterest: On Pinterest, there is unquestionably no dearth of cosmetics and beauty products. Pinterest, another visual social media platform, is an excellent place to increase discoverability. You can increase your customer base by creating stunning pinned images.
  • Snapchat: Snapchat is another great social platform for increasing discoverability, with 200 million active users. Here, you can flaunt your product’s design, show some tips and benefits of the product and even show or demonstrate how to use the balm. 
  • Contests and giveaways: Although offering free products to attract more customers may seem counterintuitive, numerous retailers have developed successful giveaway and contest strategies. They give you the chance to introduce your products to new customers, get more customers, and grow your business.
  • Marketing via email: Convey news, advancements, and items send off subtleties right to your client’s inboxes. Make email promoting efforts to increment return purchasers, give customized item proposals, and increment purchaser steadfastness.

Selling your homemade lip balm in person

While many retailers may initially begin selling online, in-person sales should not be discounted. Set up face-to-face sales opportunities with your customers to experiment with new products and income streams, reach new audiences, and expand your customer base.

For in-person sales, homemade lip balm can be beautifully packaged as a stand-alone product or as part of a line of beauty products. Whether you like to set up a market corner at neighborhood fairs or go to bug and rancher’s business sectors, Do-It-Yourself lip demulcent makers have an abundance of chances to make the most of in-person deals. On the other hand, in the event that you like to fiddle with impermanent retail, you can take a stab at running your own spring up shop, or “pop-in” shop at a wonder or beauty care products store. At these occasions, in addition to the fact that you make up close and personal associations with clients, you can likewise talk with expected discount clients.

If that isn’t enough, there are a lot of other reasons why makers of homemade lip balm should think about selling in person:

  • Making friends with other crafters and entrepreneurs: It might be a priority not to connect with your customers. 1, but meeting other entrepreneurs is a significant additional advantage. You can get new product and marketing strategy ideas or inspiration.
  • Locate wholesale clients: In-person sales, as mentioned earlier, provide retailers with the opportunity to locate potential wholesalers for their handcrafted goods. You can use this to get your homemade lip balm into stores that have been around for a while and in front of their existing customers.
  • Experimentation: Have a thought for another item? or a novel arrangement for your booth? The ability to experiment and receive immediate feedback is one of the advantages that in-person sales offer over e-commerce. With those on-the-spot client corporations at a celebration or spring up shop, you can offer shows, address client inquiries without further ado, and decide if another assortment or it is attempting to showcase a strategy.
  • Assemble your email list and mark your social channels: Indeed, in-person deals likewise permit you to keep in contact with your clients long after you make a deal. You can encourage current and potential customers to join your email subscriber list or to follow you on social media to receive regular brand news and updates during in-person interactions.

Starting a business through in-person sales does not have to be difficult. A little, reasonable investment can assist you in setting yourself (and your main concern) up for progress. 

Keeping up with local manufacturing standards Before you begin making your own lip balm, it is wise to investigate manufacturing practices. Before selling your handcrafted goods to the general public, you may need to comply with local health and safety regulations, depending on where you live.

For instance, set out to find out about the  Food and Drug Administration’s (FDA) reality sheet for private ventures making beauty care products at home in the U.S. For enthusiastic business visionaries breaking into the European market, here is an extraordinary breakdown clearing up how to meet Good Manufacturing Practices (GMP).

Are you prepared to begin your own custom made lip balm business?

You can start your own side business now that you know how to make lip balm. Make your own recipe to satisfy your creative itch, and then use the above marketing strategies to get your homemade products in front of potential customers.

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