Brand building is a crucial aspect of any successful business, and this holds true for the fashion industry as well. From established luxury brands to emerging designers, everyone needs to build a unique identity to stand out in the crowded market. In this article, we share insights and tips on branding from 14 fashion industry experts.
Know Your Customer
Understand your target customer and tailor your branding efforts accordingly. “Who is your customer? What do they want? What do they care about?” advises Jamie Mizrahi, Creative Director of Juicy Couture.
Building a solid brand identity starts with authenticity. “Authenticity is about being true to who you are and what you stand for,” says Sarah Tam, Chief Marketing Officer of Rent the Runway.
In today’s digital age, social media is an essential tool for brand building. “Social media has become a huge part of brand building,” says Emily Current, co-founder of The Great. “It’s important to engage with your followers and create content that is true to your brand.”
Focus on Quality
Any fashion brand’s primary priority should be quality. According to Tory Burch, founder of Tory Burch, “Quality is everything.” It distinguishes you from the competition, she said.
Tell a Story
A compelling brand story can help create an emotional connection with your customers. “People connect with stories,” says Mary Kate Steinmiller, Vice President of Global Communications at Coach.
Consistency is key to building a recognizable brand identity. “Consistency is key to building brand awareness,” says Wes Gordon, Creative Director of Carolina Herrera.
Collaborations with other brands or influencers can help expand your reach and attract new customers. “Collaboration is an important part of brand building,” says Cynthia Rowley, Founder of Cynthia Rowley.
Innovation is essential for staying relevant in the fashion industry. “You have to innovate to stay relevant,” says Diane von Furstenberg, Founder of Diane von Furstenberg.
Don’t be afraid to take risks and be bold with your branding. “You have to take risks and be bold to stand out,” says Brandon Maxwell, Founder of Brandon Maxwell.
Stay True to Your Vision
Stay true to your vision and don’t be swayed by trends or outside pressures. “Stay true to your vision and what you believe in,” says Phillip Lim, Co-Founder of 3.1 Phillip Lim.
Build a Strong Team
A strong team is crucial for successful brand building. “Building a strong team is key to building a successful brand,” says Rebecca Minkoff, Founder of Rebecca Minkoff.
Create an Experience
Create an experience for your customers that goes beyond just the product. “We’re not just selling clothes, we’re selling an experience,” says Rachel Zoe, Founder of Rachel Zoe.
Sustainability is becoming increasingly important for fashion brands. “We have to be sustainable in order to survive,” says Stella McCartney, Founder of Stella McCartney.
Finally, stay humble and never stop learning. “Stay humble and keep learning,” says Virgil Abloh, Creative Director of Louis Vuitton Menswear.
In conclusion, branding is a multifaceted and ongoing process, and these tips from fashion industry experts can help guide your efforts. From understanding your customer to staying true to your vision, these insights can help you build a strong and successful brand identity.