Best Hashtags for Instagram: How to Find the Most Popular Hashtags and Connect with New Followers

Hashtags have become an integral part of Instagram marketing strategies, allowing users to categorize and discover content effortlessly. By using the right hashtags, you can significantly boost your Instagram reach, engagement, and connect with a wider audience. However, with millions of hashtags to choose from, finding the most popular and relevant ones can be a daunting task. In this blog post, we will explore how to discover the best hashtags for Instagram and effectively connect with new followers.

1. Research industry-specific hashtags

Start by researching industry-specific hashtags that are relevant to your niche. These hashtags are specific to your industry and can help you connect with a targeted audience interested in your content. For example, if you’re a fitness influencer, hashtags like #FitLife, #HealthyLifestyle, or #WorkoutMotivation can be effective in reaching fitness enthusiasts.

2. Analyze popular hashtags

Analyzing popular hashtags can give you valuable insights into what’s trending on Instagram. Tools like Hashtagify, RiteTag, or Instagram’s built-in search function can help you identify the most popular hashtags related to your content. Keep in mind that using extremely popular hashtags may lead to your content getting lost in a sea of posts. Strike a balance by using a mix of highly popular and moderately popular hashtags to increase visibility.

3. Explore niche-specific hashtags

In addition to industry-specific hashtags, explore niche-specific hashtags that cater to a more specific audience within your industry. These hashtags may have a smaller following but can lead to higher engagement and more genuine connections. For instance, if you’re a food blogger, using hashtags like #VeganRecipes or #FoodPhotography can help you reach a niche audience passionate about plant-based meals or food styling.

4. Leverage location-based hashtags

If you have a local business or target a specific geographic area, incorporating location-based hashtags is essential. These hashtags can help you connect with potential customers or followers in your area. For example, if you own a restaurant in New York City, using hashtags like #NYCEats or #FoodieNYC can attract local food enthusiasts.

5. Engage with hashtag communities

Engaging with hashtag communities is a powerful way to connect with new followers and build relationships. By consistently interacting with posts under specific hashtags, you can increase your visibility and attract like-minded individuals. Commenting, liking, and sharing relevant content from these communities can help you establish yourself as an active and engaged member.


Using the right hashtags on Instagram can significantly enhance your content’s reach and engagement. By researching industry-specific, popular, niche-specific, and location-based hashtags, and actively engaging with hashtag communities, you can connect with new followers and expand your Instagram presence. Remember to monitor the performance of your hashtags and adjust your strategy accordingly to stay up-to-date with the ever-evolving Instagram landscape.

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