Online shopping has made life much easier for customers, allowing them to purchase products from the comfort of their own homes. However, for e-commerce businesses, abandoned carts can be a major headache. According to recent studies, approximately 70% of online shopping carts are abandoned, resulting in lost sales and revenue. Fortunately, abandoned cart email strategies can help businesses recover those lost sales and convert them into revenue.
- Send a reminder email
The first step in the abandoned cart email strategy is to send a simple reminder email. This email should be sent within an hour of the customer abandoning their cart, and it should be personalized to the customer. This can be as simple as addressing the customer by their name and reminding them of the products they left in their cart.
- Offer a discount or promotion
If the reminder email doesn’t result in the customer completing their purchase, the next step is to offer them a discount or promotion. This could be a percentage off their purchase or free shipping. Including a sense of urgency in the email, such as “Limited time offer” can also encourage customers to complete their purchase.
- Provide social proof
Including social proof in your abandoned cart email can also be an effective strategy. This can be in the form of customer reviews or ratings of the products left in the customer’s cart. This helps to build trust and confidence in the products, encouraging the customer to complete their purchase.
- Simplify the checkout process
Complex checkout procedures are among the most frequent causes of cart abandonment. Simplifying the checkout process can make it easier for customers to complete their purchase. You can do this by reducing the number of steps in the checkout process, providing multiple payment options, and offering guest checkout.
- Follow up with a series of emails
If the customer still hasn’t completed their purchase, it’s important to follow up with a series of emails. These emails should be spaced out over several days and should include a mix of reminders, promotions, and social proof. This helps to keep your brand top of mind and encourages the customer to complete their purchase.
In conclusion, abandoned cart email strategies are a powerful tool for e-commerce businesses looking to recover lost sales and revenue. By sending personalized reminders, offering discounts or promotions, providing social proof, simplifying the checkout process, and following up with a series of emails, businesses can successfully convert abandoned carts into sales.