Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday Cyber Monday

The holiday season is the busiest time of the year for retail businesses, and Black Friday Cyber Monday (BFCM) is the most anticipated shopping event of the year. With shoppers ready to spend money on discounted products, it’s crucial for merchants to have a strong BFCM campaign to maximize their sales. We’ve talked to five merchants who have achieved breakthrough success during BFCM in the past and shared their strategies below.

Start early and plan ahead

All of the merchants we interviewed emphasized the importance of starting early and planning ahead. This means mapping out your BFCM campaign well in advance and making sure you have all the resources you need to execute it successfully. One merchant said they started planning for BFCM as early as August to ensure everything was in place before the big day.

Leverage email marketing

Email marketing is an essential tool for BFCM campaigns. Merchants can use email to inform their subscribers about upcoming sales, provide exclusive discount codes, and create a sense of urgency to encourage shoppers to buy. One merchant revealed that their email campaigns generated 60% of their BFCM sales, making it their most effective marketing channel.

Focus on customer retention

BFCM is an excellent opportunity to attract new customers, but it’s also a chance to retain your existing ones. One merchant said that they offered exclusive discounts to their loyal customers, which not only increased their sales but also improved customer satisfaction and loyalty.

Create a sense of urgency

Limited-time offers and exclusive deals create a sense of urgency that can drive sales. Merchants can use countdown timers on their websites, display limited stock quantities, and offer flash sales to encourage shoppers to buy before the deals expire. One merchant reported that their flash sale generated 50% of their BFCM sales.

Optimize your website for mobile

With more and more shoppers using their mobile devices to make purchases, it’s crucial for merchants to have a mobile-optimized website. Slow-loading pages, difficult-to-navigate menus, and unresponsive designs can frustrate customers and lead to lost sales. One merchant said that they optimized their website for mobile and saw a 25% increase in sales compared to the previous year.


In conclusion, a successful BFCM campaign requires early planning, effective email marketing, a focus on customer retention, a sense of urgency, and a mobile-optimized website. By implementing these strategies, merchants can achieve breakthrough success during the busiest shopping event of the year.

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